Why We Do What We Do

Asili Kids is a children’s brand dedicated to the entertainment and education of our children through African Stories.

We do what we do because we want children of African heritage to identify with the characters and stories in the books they read. They should enjoy the privilege of interacting with a familiar and relevant reality and discover the world through the power of stories.

Africa is rich in its history and diversity of people, culture, geography and wildlife. Asili Kids celebrates this diversity by publishing books that provide the connection between identity, culture and community for children of African heritage.

“For complex reasons that have to do with power and resources, there just are not many children’s books that are about African realities as there are about American and western realities. And many African realities are being told by other people.” 
– Chimamanda Ngozi Adichie –